Within Braze Canvas, the attributes associated with an individual’s entry point dictate the personalized user journey. For example, a user clicking a specific link in an email might have different entry attributes compared to a user entering from a push notification. These attributes could include the campaign source, the specific message variant, or any custom data passed at the time of entry.
Leveraging these individual-level entry characteristics allows for highly tailored experiences within the Canvas. This dynamic segmentation facilitates relevant messaging and optimized user journeys, ultimately driving increased engagement and conversions. Understanding these attributes provides a granular level of control over user flow, enabling marketers to react in real-time to specific user behaviors and entry points. This level of personalization was not always possible with older marketing automation tools, showcasing the evolution toward individualized customer experiences.
