The Home Depot previously offered a program designed to engage gardening enthusiasts. This initiative, providing workshops, project ideas, and exclusive offers, aimed to foster a community around gardening and home improvement. Members benefitted from instructional resources and opportunities to connect with fellow gardeners.
Such programs are valuable for retailers as they cultivate customer loyalty and drive sales of related products. The interactive nature of gardening clubs creates a more personal connection with the brand. Historically, many retailers have used similar clubs to attract customers interested in specific hobbies or activities, offering expertise and special deals to participants.
