The term refers to a promotional event often held at a large home improvement retail chain. During these events, individuals representing a specific product, typically related to lawn care, are present to demonstrate and offer services such as sharpening mower blades. This service provides a convenient option for homeowners looking to maintain their lawn equipment without investing in specialized tools or expertise.
Such initiatives benefit both the consumer and the participating brand. Homeowners gain access to professional maintenance, extending the life of their equipment and improving lawn care results. The brand achieves direct customer engagement, promoting product awareness and fostering customer loyalty. Historically, these types of in-store demonstrations have proven effective in driving sales and building relationships within the local community. They represent a value-added service that enhances the customer experience.