The function encompasses individuals who represent a major home improvement retailer, operating primarily outside of the traditional store environment. These representatives cultivate relationships with construction professionals, property managers, and other business clients, offering tailored solutions related to building materials and project management.
This approach offers several advantages, including personalized service and enhanced accessibility for key accounts. By directly engaging with clients on job sites or at their offices, these representatives foster stronger partnerships and gain a deeper understanding of customer needs. This strategy drives increased sales volume and strengthens brand loyalty within the professional sector.