The identification of music used in commercial advertising can often be a challenging endeavor. This is particularly true in the case of tunes associated with large retail corporations. The selection criteria for such music typically involve broad appeal and positive brand association. An example is locating the specific musical composition employed in advertisements for a major home improvement retailer.
Understanding the background music used in advertisements provides valuable insight into the marketing strategies of corporations. The chosen melodies often aim to evoke feelings of familiarity, trust, and aspiration in potential customers. In the context of a home improvement retailer, the musical selection might be designed to inspire visions of successful projects, comfortable living spaces, and ultimately, increased sales.
