The phenomenon involves Christmas trees, typically sold at a large home improvement retailer, that gain widespread attention through online platforms. An example of this would be a uniquely shaped or exceptionally priced evergreen that generates significant discussion and sharing across social media.
This type of visibility can drastically increase product awareness and sales for the retailer. Historically, word-of-mouth marketing played a similar role, but the speed and scale of online dissemination elevate the impact considerably. Benefits include enhanced brand recognition and potential surges in customer traffic both online and in physical stores.
